Customer Relationship - discussion Essay Example | Topics and Well Written Essays - 500 words

Client Relationship - conversation - Essay Example Sales reps who burn through a ton of time on building affinity chafe me. I incline toward a sales rep who esteems and regards the hour of their customers comprehend their clients’ business needs and offer them great arrangements. I likewise despise cold pitching, as I may not make certain about the guest, and now and then it is difficult to make an association with an outsider. A decent sales rep to me is one that approaches me such that causes me to feel that I am not being offered to, yet I am purchasing. This benevolent will talk about my needs or wants, and may place in an approach to show how the item benefits me. Along these lines, I will feel that their point is to offer me an answer for my requirements, and not simply keen on my cash. b. Envision yourself as a help rep for a vehicle organization. You work with clients who have gotten one of the vehicles for the seller to deal with guarantee issues, for example the standard things that come due occasionally. What are a portion of the procedures that you would use to construct certainty with that customer?â I am progressively mindful to vis-à-vis sort of correspondence. This is on the grounds that it offers me a chance to construct compatibility with the individual I am speaking with. Moreover, this type of correspondence encourages me know the response of the individual, regardless of whether they concur with what Iam letting them know, whether they detest it, or whether they are mindful and keen on what I am letting them know or not. This is the main correspondence structure that encourages me read the non-verbal communication of individuals, not at all like different structures where input needs. Be that as it may, this is quickly changing as more individuals today grasp innovation. Correspondence has moved from physical to virtual, where individuals convey in visit rooms. Now and again, I got call as well as messages related with the business that Im working with. Most organizations make a superior showing of permitting the alternative to discharge your data being telephone number and additionally email, however now and then that doesnt occur. Presently, youre

Analysis on Conceptual Framework

Question: Examine about theAnalysis on Conceptual Framework. Answer: Presentation: The article pushed that the disappointment relating to Conceptual Framework (CF) arranged and actualized by the FASB could be ascribed towards incongruence between the truth and the norms identifying with the executives bookkeeping. In addition, the article dives towards assessing the relevance of Conceptual Framework, arranged by the FASB, in view of a few parameters including arrangement to the real world, legitimacy, ease of use and objective viewpoints. The intrinsic disadvantages of CF as a result of being graphic rather than prescriptive nature have encouraged vagueness in bookkeeping practice. Further, with regards to settling issues relevant to bookkeeping CF flops likewise like its forerunner. Zadek, Evans and Pruzan (2013) states the figurings and estimations enveloped by bookkeeping will in general irritate objectivity in this way lessening level of biasness alongside non-arrangement with monetary reality. The job of CF towards diminishing level of non-arrangement between genuine world and that of bookkeeping followed by making of authenticity on bookkeeping calling are huge. The paper presents the view that the discernments about social issues encourage values rather than materials realities. Dopuch and Sunder (1980) expressed, CF fizzled towards settling issues that past standard setting body neglected to be effective in. The creator centers upon the inadequacies concerning the Conceptual Framework as far as managing bookkeeping arrangements and settling issues relating to clashes in choice of bookkeeping procedures. In any case, Friedman, Hughes and Saouma (2016) states in this setting variety of bookkeeping arrangements and estimation methods encourages ad libbed money related bookkeeping. It happens on the grounds that every system has been formed considering certain issues that other winning procedures neglected to determine. Consequently, the comments about the usefulness of bookkeeping methodology were untimely and were expressed with lacking level of assessment. Also, from the total rundown of approaches gave in the substance, the issues in regards to settling of contentions crop up in chosen portions; in this way the idea of wastefulness connected with the CF can be understood as lacking objectivity. Earthy colored (1987) expressed objectivity as an accomplishment hoisting it over the capacity of being a rule for public activity. Be that as it may, on the opposite extent of sanity is inalienable in nature while the buildup is instilled through scientific mentality combined with sharp perception. Such height of soundness leaves little space for development; in addition, level of judiciousness differs among individuals getting heterogeneity in quantum of balanced outlook. In this way, limiting the open-endedness of soundness through lifting it to a level past analysis and survey can be translated as insufficient as far as consistent attestation. The article considers the downsides relating to Conceptual Framework set somewhere near the FASB. In addition, on a more extensive setting, it examines the communications with respect to target nature of bookkeeping estimation; the assessment of prescriptive job that is required to be trailed by the CF. The article likewise follows the level of arrangement of bookkeeping rules with that of cultural guidelines and reality. The themes taken up in the previously mentioned sum presents enormous level of interlaced examinations in this manner diagram relating to the article is of importance to the future interdisciplinary investigations relating to the bookkeeping. References: Earthy colored, R.H., 1987. Reason as logical: on relations among epistemology, talk and practice.The talk of the human sciences: Language and contention in grant and open undertakings, pp.184-197. Dopuch, N. what's more, Sunder, S., 1980. FASB's announcements on destinations and components of money related bookkeeping: A review.Accounting Review, pp.1-21. Zadek, S., Evans, R. what's more, Pruzan, P., 2013.Building corporate responsibility: Emerging practice in social and moral bookkeeping and reviewing. Routledge. Friedman, H.L., Hughes, J.S. what's more, Saouma, R., 2016. Ramifications of one-sided announcing: preservationist and liberal bookkeeping approaches in oligopolies.Review of Accounting Studies,21(1), pp.251-279.

Using Corporate Social Responsibility (CSR) to Improve Your Brand

Using Corporate Social Responsibility (CSR) to Improve Your Brand “Social responsibility” is no longer a new term in business or other organizational settings. It has been around for a very long time. In fact, the “Golden Rule” is a representation of social responsibility, doing unto others what they want others to do for them. It was only in recent decades that it finally got a more formal and apt name to suit the setting, and the expanding scope of that responsibility.Every member of society is expected to have a social responsibility, be they students, professionals, or regular individuals or citizens. Lately, though, we have often been hearing the term “CSR”, which means Corporate Social Responsibility or, in business circles or corporate settings, simply known as social responsibility. © Shutterstock.com | ThitareeSIn this article, youll learn (1) the basics of corporate social responsibility and (2) how CSR can assist in branding.CORPORATE SOCIAL RESPONSIBILITYThe simple definition of social responsibility calls it the “obligation of an organization â€" its management, in particular â€" towards the interests and the welfare of the society that it operates in”. But we can go even deeper than that, since social responsibility is also an ethical framework that encompasses that obligation to perform their duties, in order to maintain a state of equilibrium between the economy and the society.It is also safe to refer to social responsibility as a management strategy, since businesses now make use of it to create a positive impact on society and establish a good reputation as they carry out their normal business operations. Over the years, social responsibility has proven itself to be a valuable link in companies’ business strategies, which is why even the larges t companies in the world spend millions annually on CSR.While it is a fact that businesses operate for the purpose of maximizing profits, maintaining a good relationship with the society that they operate in is still vital. Businesses that can demonstrate having a social conscience are seen to have greater chances at success, and that is where social responsibility comes in.You will find that the largest corporations invest in their social responsibility, having dedicated departments or branches tasked to take care of matters relative to their social responsibility.Further understanding of social responsibility will be facilitated once we learn the many reasons why businesses deem it to be very important.Social responsibility improves a company’s public image. Businesses are aware of the importance of the public, especially their target audience, having a positive perception of them. Of course, their social responsibility, first and foremost, is deliver good value for money and pr ovide high quality products and services, followed by providing good after-sales support, customer service, involvement in advocacies and civic causes, and generally performing acts that demonstrate how the company cares â€" about their customers, the environment, and the society as a whole.  If you notice, companies with good social responsibility policies get more and better media coverage, so that is already one way to advertise their company. Getting good press through doing good works is considered by businesses to be one of the best ways to advertise the company.Social responsibility improves a company’s profit margins. By being socially responsible, a company demonstrates that it incorporates ethical practices in how it does business. Customers are becoming increasingly aware about local, national and global issues, and there is no denying that their buying decisions are now being greatly influenced by these issues. Therefore, they tend to buy more from companies that show their concern and their action over issues that also resonate greatly with the customers.Social responsibility allows an organization to nurture its assets, which include goodwill, trust and a good reputation. Businesses regard their good name and their brand to be one of their most valuable assets and, by showing that they take their social responsibility seriously, they are also encouraging the public to take them seriously.In a recent study, it was revealed that consumers are much more willing to spend money on the products and services of a company that has proven itself to be socially responsible. In fact, 45% of consumers demonstrate this willingness, not even minding that they have to pay more, as long as it is with a company that they trust due, in large part, to their social responsibility measures.Social responsibility improves an organization’s dynamics. A company’s workforce, for example, is inclined to feel more motivated to put in their best at work when they know they are contributing to the greater good. Social responsibility definitely helps in boosting the morale of employees; this, in turn, does wonders in increasing their productivity.Social responsibility contributes to the improvement of communities and providing solutions to social problems in society. This is in connection with the foregone conclusion that everyone â€" individuals and entities alike â€" have a responsibility to society. There is a moral obligation inherent in everyone, and companies are not exempt in doing their part.Social responsibility increases a company’s attractiveness to investors. Potential investors also look into a company’s social responsibility, using it as one of their criteria in deciding whether to put money into the company or not. It is also instrumental in improving companies’ stock prices, since it inspires confidence among associates and business partners.SOCIAL RESPONSIBILITY AND BRANDINGAmong the several benefits of social responsibility discussed above, let us focus on how it affects a company’s branding. It has been established that social responsibility is an excellent way for a company to build its brand and reputation.When we speak of branding for companies and businesses, the first thing that comes to mind involves the use of a logo, a tag line, and a name unique to that entity. After all, branding has one end goal: creating a differentiated name and image for a company, business, organization, product, or service.Branding, in this context, involves using social responsibility to create that differentiation. Instead of a specific name or a logo, it uses an entity’s social responsibility program, which is demonstrated through various relevant actions. These actions will then establish the company’s presence in the minds of the consumers and the general public, as a whole.According to business experts, a company’s brand is its promise. It represents what the company can deliver to their customers, and wh at the customers can expect from the company’s products and services. It embodies their customers’ perception of them.If you look at the brand management strategies of various companies, one thing is constant: they advertise. They spend on their marketing campaigns. They put out promotional materials and perform promotional activities to put their name out there. They tap into various distribution channels in order to increase their visibility. The more effort they put into it, the higher their brand equity becomes.Showing that they have a strong social responsibility policy in place has been seen as a very effective way of generating positive press for companies. The media pays more attention to them and they become instrumental in letting a wider audience know about the company’s “good works”. It is, for all intents and purposes, a way to advertise the company.Social responsibility also sets the companies apart from their competitors, but only when done right. Businesses treat their reputation as their brand, and the best way to nurture their good reputation is to put more efforts in improving their corporate social responsibility.[cp_modal id=cp_id_75506] [/cp_modal]HOW TO USE SOCIAL RESPONSIBILITY TO IMPROVE YOUR BRANDOne brand that has been repeatedly lauded for its social responsibility efforts is Microsoft. It has dipped its fingers in many pies, so to speak, working with governments, non-profit organizations, investors, and even educational institutions. It has partnered up with hundreds of thousands of small to medium-sized businesses all over the world. It also has a thriving volunteer program, where employees of the company devoted certain hours to causes that they personally care about.Loyalty and trust of customers are what businesses are most after for their brands to be successful and enduring. Indeed, customers tend to be loyal to brands that stick to them for all the right and positive reasons.Anything that puts the company and its name in a positive light is bound to increase its brand equity. But how can you put social responsibility to full use and maximize its benefits for your brand?A. Choose the right cause or advo cacy.You have to pick a specific social responsibility program. Do not be random about it. It has to be the right program for your business, and clearly aligned with your organizational vision and goals.The cause must have a logical tie to your business. For instance, an automobile manufacturing company may pick an environmental cause with focus on clean air. A pharmaceutical company may choose a health advocacy in third-world countries. A building contractor company may also opt to send some of its workers to provide volunteer hours at local shelters, doing repairs and maintenance services.Google, the technology giant, chose renewable energy as the focus of its CSR, through its Google Green program. The program’s advocacy is on the efficient use of resources and renewable power.Another good example is the undertaking by ice cream brand Haagen-Dazs. It chose to raise awareness on the issue of honeybees disappearing rapidly. What it did is to allot a certain portion of the proceeds from the sales of its honeybee brand, and donated the amount to research on how to prevent honeybees from disappearing altogether. Aside from launching an information campaign on Twitter, Haagen-Dazs also set up a microsite talking about the issue.B. Get everyone â€" including customers â€" involved.Social responsibility may be an initiative of the management, but implementation is a collective effort. Every member of the organization must be involved, since it also demonstrates a united front. Involving the employees and other members of the organization in the process will boost their morale and add enthusiasm as they go about their work. It is true what they say: happy employees are productive employees.Your employees may also turn out to be one of your best ambassadors, a declaration that was readily made even by Microsoft. You will be surprised at how many brilliant ideas you can get from your employees regarding ways on how to improve on your company’s social responsibility program. Getting them involved also means that you no longer have to outsource people to do your social responsibility work for you. Your employees will be more than happy to do the work themselves, as long as you motivate and encourage them enough.Printing giant Xerox did not limit itself to donating and supporting various charitable programs. It also devised its Community Involvement Program, which directly involved Xerox employees in its community-oriented activities. This resulted to the company earning a lot of recognition and acknowledgment from communities. By allotting a substantial amount for employees’ participation in the activities, the employees had a higher level of commitment to the company.One common example of how companies involve their customers is how retail stores encourage customers to donate to a cause, and offering to match the amount or gift that the customers give. In Microsoft’s case, it conducted the Employee Giving Campaign in 2012, where it encoura ged its employees to make contributions, which the company pledged to match. This resulted to more than $1 billion collected and donated to around 30,000 non-profit organizations around the world.It is also a good idea to turn your customers into partners. Engage them to actively participate in your social responsibility activities. By appealing to their individual conscience, you will also be encouraging them to do their part and exercise their individual social responsibility.C. Use social media for your CSR efforts.Social marketing has become an essential part of most companies’ marketing campaigns, and why not? Social media platforms have enabled businesses to have a wider reach, and this is also a great opportunity to introduce its altruistic efforts. In recognition of the power of social media, management even creates social media teams within their ranks, and they are responsible for managing their social media accounts.These social media accounts are the perfect avenues to share the company’s CSR stories. That way, even if the media is not able to cover it, there is still an effective way to let the public know about the company’s social responsibility efforts.They key word here is “active”. The company should actively use social media in order to increase awareness about the company’s social responsibility activities and, at the same time, increase brand equity.If you take a look at the CSR program of Molson Coors Canada, you will immediately notice how actively it makes use of social media, particularly Twitter and blogging. They have a social media team in place to manage their Twitter account and the content presented in tweets. The team is also in charge of all the content appearing on the blog, zeroing in on Molson Coors CSR activities, such as the Responsible Drinking Program, which aims to educate drinkers.D. Talk about your social responsibility, but don’t boast about it.Here, a certain degree of subtlety is required. There is a thin line between humbly speaking about what you do for others and pumping your chest proudly and announcing to the world just how generous and benevolent you are.This is often a sore point among companies. Social responsibility is supposed to reflect the company in a light where they are doing good for the sake of doing good, not because they expect to gain something monetary from it. Customers tend to get turned off and disappointed when they see a company that lauds its accomplishments too much. Self-praise is good, but it must be done tastefully. What you want is to improve your customer’s perception of your brand, not to turn them away because you were rubbing your benevolence in their faces way too much.E. Make sure your social responsibility program reflects your brand.Let’s start with how the social responsibility is worded or presented. It must coincide with your brand messaging, meaning it should have a link or connection to your brand attributes. How you carry out you r CSR activities should also integrate the brand, even from the way the team communicates with the community or recipients of the CSR. Even the materials used in your CSR should also, as much as possible, use the same look and feel, in order to encourage instant recall among those who see it. Make it possible for them to easily associate your CSR with your brand.Now here is a question asked by many businesses: can small companies â€" even one-man and two-man operations â€" have their own social responsibility programs?Of course. CSR is not limited to donating money or other material items. Even a number of hours of doing volunteer work will do, and are likely to be instrumental in helping their brand â€" small, though it is â€" gain recognition.Perhaps the most important ingredient in using social responsibility to improve your brand is sincerity. There must be truth in the press releases and media coverage that your CSR activities generate. Just like you have to be truthful in the information you put out in your traditional ad campaigns, you also have to maintain integrity when you use CPR to manage your reputation.

The And Social Risk Factors Of Child Homicide Essay

Abstract The purpose of this paper is to explore maternal child homicide. The paper will discuss biological, environmental and social risk factors of child homicide. Mental health disorders associated with child homicide will also be discussed, as well as the case of Andrea Yates; an example of this crime. There will also be discussion of treatment modalities that would be beneficial for use with this population. Keywords: homicide; child; criminal; behavior; maternal Risk Factors Related to Maternal Child Homicide, Mental Health Contributions, and Treatment There are many different types of child maltreatment that are considered criminal acts. These acts can range from neglect, to verbal/emotional/physical abuse, to death. When child maltreatment results in death, it is known as child homicide. Bartol Bartol (2014) describe child homicide as homicide â€Å"that occurs when a person intentionally kills a child or infant, and intends that the death occur† (p. 271). There are many risk factors that contribute to child homicide, that include mental health disorders. Andrea Yates, a woman that has been convicted of murdering her children, is an example of how these risk factors and mental health diagnoses can interact with one another and create something fatal. Overview of Child Homicide While all types of child homicide have devastating effects and consequences, there are still distinctions in the crime, based on when it is committed. Bartol Bartol (2014) discuss these twoShow MoreRelatedIntimate Partner Theory And The Social Learning Theory1708 Words   |  7 PagesIntimate Partner Homicide Intimate partner homicide is a growing issue that has caused great concern for researchers in the past few decades. This paper will define intimate partner homicide as well as look at the factors that contribute to it. It is also important to discuss the prevalence of intimate partner homicide. 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Nationally, One in five children are living in poverty (Raphel,Read MorePoverty And Its Effects On Children942 Words   |  4 PagesChildhood and adolescence are expected to be the times of great functioning and physical health, yet poverty provokes this from occurring and children face poor health. Children living in poverty are at immense risk for their development, health and overall well-being. According to Komro, 2011, the absolute rate of poverty among children is higher in the United States than in other industrialized nations. Nationally, One in five children are living in poverty (Raphel, 2014). Malnourishment is oneRead MoreJuvenile Crimes1247 Words   |  5 Pagesindicates that for children who are not supervised after school, statistics show that crime by and against juveniles peaks at 3 p.m. and again at 6 p.m. Juveniles are responsible for one in five violent crimes. Guns are used in eight out of ten homicides committed by juveniles. Nearly 40 percent of juvenile crime occurs after school, whereas for adults the crime rate is highest before and after midnight. The report also says that Juveniles ages 12-17 were more likely to be victims of violent crime

Racism Is A Relic Of The Past - 1102 Words

In recent years the #blacklivesmatter movement has been effective in bringing attention to anti-black racism in America; however, the commonly held understanding of racism, in particular how it is executed and its consequenses on the black community, has not evolved much from the past. News outlets and social media seems to present a thorough definition of racism and its consequences; racism is a white police officer beating or shooting a black teen, a white presidential candidate spewing racial slurs during his campaign or perhaps it looks like a white cooking show TV host who admits to having used the n-word. Media is prepared to bring up conspicuous prejudice and discrimination every time it occurs; perpetuating the thought that generally racism is a relic of the past. However, contemporary manifestations of racism and its effects are much more complex and deep than the depiction of racism in media suggests. Albeit race relations have amended significantly since the last century, racism persists as a subtle indoctrination even within the black community. â€Å"The blacker the berry the sweeter the juice† is a saying commonly used within the African-American community reflecting these indoctrinations. Although the origin of the phrase is unclear, the saying can be traced back to the novel The Blacker The Berry: A novel of negro Life written by Wallace Thurman in 1929. Thurman was one of the first to use the saying as a way to straightforwardly speak on the issues of colorismShow MoreRelatedOppression : Racism And Sexism949 Words   |  4 PagesOppression thrives in America because a majority of its citizens believes forms of oppression such as racism and sexism are relics of the past. What they do not know is that instead of disappearing, racism and sexism have just become so normalized in the United States to the point where people see them as just parts of everyday life. 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Whilst BritainRead MoreRacial And Historical Context Of A Worn Path And A Rose For Emily883 Words   |  4 PagesFaulkner portrays the discrimination against African American’s. His use of literary characteristics and instrumental in the success of his primary expressive purpose in the story. In the novel the author highlights the racism. He portrays the slaves as a worker in the South. The racism that happens in the story denotes that the number of race-based prejudice, violent, discrimination, or oppression. 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Despite all these accepted images of successful black people selling the idea that the color of a persons skin is irrelevant, racism still exists and will forever exist in America. It is a never-ending phenomenon that is ingrained in American life. Racism is America, just as America is built around the idea of racism. As the civil rights activist and scholar Derrick Bell would say, Racism is an integral, permanent, and indestructible component

Marketing proposal Free Essays

The Iphone is not a phone. It is a revolution that has just started. Some have called it the next resting place of the mind. We will write a custom essay sample on Marketing proposal or any similar topic only for you Order Now When we heard that Apple was creating a new product after iPod, we all held our collective breadths, what were Steve jobs up to? Built in the simple elegance that only Apple knows how to this work of arts most distinctive feature is its high-tech multi touch function that creates an amazing   user experience enables an individual to control everything using his or her fingers and type using a predictive keyboard and glade through the multi touch display to find photos, messages, friends easily. There is thankfully lees clutter and none of those confusing functions that get in the way. Yet the iPod lack one function in order to get it fully right. It doesn’t have a mirror, actually a magic mirror. This is the name I have given a feature that the iphone must have. It is an electronic mirror that a clear spread with your hand over the face of the iphone screens morphs up. Magic mirror can be a traditional mirror with a frame and also has drivers that allow you to talk to an animated character who gives an appropriate response by way of drivers that trigger this. It actively mixes video images while communicating via RS 239 and using the Creston automation system. Other functions includes enabling doctors to identify psychological, physical well being by looking at your magic mirror image along with heart beat and blood pressure sensors of patients and the elderly. The target markets for magic mirror are teenage girls, middle income globally. Because of the growth of the world, middle class there has been a parallel growth in affluent teenagers and young adults. No matter where they are in the world, they have similar desires, interests and consumptions. This has been influenced by the worldwide mass media. They watch the same shows, listen to the same music and watch the same movies and videos. They not only idolize the same musicians, dressing styles, mannerisms and attitudes and therefore have the same shared characteristics and preferences. We intend to have teenagers identify with iphone early in life because preferences and tastes formed now can influence purchasing trends throughout their lives. The social cause that I intend to support is the delinquency and lack of manners that is so prevalent in young adults today. While it has become a common practice for older people to ignore or not to give much thought to young people’s behavior and regard this as a passing cloud, I beg to differ. The recent incidents of fatal shootings all over America is the upper peak of a mountain of poor mannerisms that if not checked will result in lawlessness and societal breakdown. I would advocate a campaign for good manners starting at the very bottom. Children as young as three learning to say thank you and please , then moving up to pre-teens who will use the fulfilled and life lessons applications, games, quizzes and chats. Then focus on teenagers and on the other hand providing guidance, advice and support to parents. The slogan I would choose is ‘thanks a million’. This is a slogan that will be part of the campaign that initiates a state by state competition where a million teenagers’ text thank you messages to older people who have done wonderful and even simple things to make life better for others. Tyra banks are in my opinion the most suitable spokesman for the campaign. Her whole life story is an example for many teenagers about how to become a success in life. Born in a middle class background, she lived a normal life and was inspired by her mother who identified her talent in modeling and helped her develop it even through the most challenging times of her life. As a talk show host, Tyra banks have placed her energy towards developing the potential of young women. Her show provides information on fashion, dress, complexion and style. She especially focuses on teenage girls through the Tzone summer camp experience where independence, self esteem is taught to teenage girls at a mountainside camp for a week. Her energy and personality appeals strongly to young girls most importantly. Tyra banks are a modern woman and a role model with manners.   She has started her own campaign against use of derogatory words ageist women in rap videos and has a policy of not allowing swear words to be used during her show. She is the right person for the job. Magic mirror is just a start of the concept of capturing all the senses sight, sound and smell within the iPod. The next phase is to introduce a scent sensor to the iphone as well as a sound sensor. These two features will make the iphone the almost man’s best friend. REFERENCES Winer, R.S. (2007). Marketing Management, Prentice Hall, Upper Saddle River, NJ. How to cite Marketing proposal, Essay examples

Romeo and Juliet is probably one the most famous tragic and romantic plays Essay Example

Romeo and Juliet is probably one the most famous tragic and romantic plays Essay Romeo and Juliet is probably one the most famous tragic and romantic plays ever to be written. It is set in Verona, Italy, whose ruler is Prince Escalus. He is the law as well as the judge. His main objective is to stop the ancient feud between the Montagues and the Capulets, the two families of Verona from which Romeo and Juliet come from. We can learn from this that any type of marriage between the two families was very unlikely and so the love between Romeo and Juliet would be a secretive and tragic affair. We also know that there is tragedy in the play from the prologue: From forth the fatal loins of these two foes A pair of star-crossd lovers take their life; Whose misadventurd piteous overthrows We will write a custom essay sample on Romeo and Juliet is probably one the most famous tragic and romantic plays specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Romeo and Juliet is probably one the most famous tragic and romantic plays specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Romeo and Juliet is probably one the most famous tragic and romantic plays specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Doth with their death bury their parents strife. Before Romeo and Juliet meet in Act 1 Scene 5 the audience already has a rough idea about their characters. They know that Romeo is a love struck youth that is bowled over by Rosaline, a young Capulet girl. His youthfulness has been shown to the audience through his state of confusion through love when he is talking about Rosaline to Benvolio, his cousin. Juliet is portrayed to the audience as an obedient young girl who obeys her parents fully and is not prepared to argue. She will do whatever they say as long as they are happy with her and satisfied. However, as the play goes on this obedience will be tested thoroughly after she meets Romeo. In the build up to Act 1 Scene 5 the audience expects Romeo to recover from his love-sickness and try to cheer up, or even find Rosaline at the party and settle differences. They expect Juliet to be looking out for the County Paris, whom her dad has agreed for her to marry, to get to know him better and see what kind of a person he is really like. The first main thing that happens in Act 1 Scene 5 is Lord Capulet giving his speech to the masquers. He is in a very happy and jovial mood at this time in the play. Shakespeare has made this dramatically effective by showing Capulet in a joyous mood. Unlike, in the rest of the play this is one of the times that Capulet shares his humorous side with the audience. Ah, my mistresses, which of you all Will now deny to dance? She that makes dainty, She Ill swear hath corns. Am I come near ye now? As leader of the house he is not prone to share his humour very often. At this moment in time everyone is in a happy mood as well as the audience. All thoughts of a tragedy have gone and everyone is in a partying mood. The fighting that occurred at the beginning of the play is now a distant memory in the mind of the audience and the actors. Shakespeare has built up the optimism in the audience. It is as though nothing can go wrong. Soon after Capulets speech we see Romeo talking about Juliets dazzling beauty. This is quite a huge change in tone. We switch from the happy and joyous character of Capulet to the more serious deep love thoughts of Romeo. O she doth teach the torches to burn bright! It seems she hangs upon the cheek of night As a rich jewel in an Ethiops ear- Beauty too rich for use, for earth too dear: So shows a snowy dove trooping with the crows, As yonder lady oer her fellow shows. Shakespeare has made this dramatically effective by showing Romeos feelings towards Juliet. This is because only a few scenes ago we saw Romeo drowned in his own love for a completely different girl, Rosaline. By showing that Romeo has admiration for Juliet too the audience is set to think that either Romeo is a playboy type of youth or he has, in all the partying, genuinely forgotten about Rosaline. While Romeo is busy praising Juliets astounding beauty, Tybalt has noticed him and recognised him by his voice. He is absolutely enraged at the thought of Romeo being present at a Capulet party. He wishes to have him slain and calls for his servant to fetch his sword. The audience remembers Tybalt from Act 1 Scene 1 where he started the fight and refused to stop when Benvolio asked him to. This again is a switch of tone. It has gone from the flowery and love struck tone of Romeo to the angry and infuriated tone of Tybalts. This, by his voice, should be a Montague. Fetch me my rapier, boy. What dares the slave Come hither, coverd with an antic face, To fleer and scorn at our solemnity? Now by the stock and honour of my kin, To strike him dead I hold it not a sin. Shakespeare has made this effective by introducing Tybalt back to the play. He is an infuriated character that is very short tempered and must be avoided at all times. The audience is made worried by the presence of Tybalt and knows the danger he poses to Romeo and the soon to be love affair between Romeo and Juliet. However matters are calmed when Capulet enters the scene again and calms Tybalts anger by cursing him and reminding him that Romeo is a well-governd youth. The audience now feels a sense of relief as matters are slowly played down by the wary Capulet. In the next part of the scene we see Romeo and Juliet meeting with each other in their shared sonnet. When they meet, they both talk in a religious and saintly tone. They put themselves to each other as saints and sinners who would like for their sins to be purged in an exchange of blissful kissing. We see Romeo as the more dominant and sexually aroused whilst Juliet tries to maintain a safe distance. Romeo insists on them kissing whilst Juliet is too unsure whether the whole meeting will go down right. However as they both exchange their first kiss then Juliet has been totally taken over and hyptonised by Romeos love for her that she open up completely. She is the first to speak and insists that they kiss again so that their sins do not go into each other. This part of the scene has been made dramatically effective by Shakespeare by him adding a sonnet for the two lovers to exchange their feelings for one another. It has also been made dramatically effective as the audience witness a love scene for the first time in the play. This is the part where the whole play begins. It is made even more tense and suspenseful by the fact that the audience is worried that Romeo and Juliet will get caught by Tybalt or Juliets nurse or parents and both will be duly punished and Romeo also facing death if Tybalt was to find out. The tension grows to a climax when the nurse interrupts and the audience is thinking whether or not she has seen the love scene. However, it turns out that she hasnt and the audience is allowed to breathe again. After this the two lovers enquire about each other and find out that they are in love with their enemies. Is she a Capulet? O dear account! My life is my foes debt. Shakespeare has made this dramatically effective by leaving this right to the end. The audience is set to think in the same way as the lovers. They are thinking if the relationship will work out right and run smoothly or will the tension and pressure be too much for the lovers. There is a sense of uncertainty as to whether or not the relationship will be able to continue at all. At this point the scene ends leaving the audience in confusion. I think that Shakespeare has successfully made this scene dramatically effective by changing characters and tone throughout. The mood switched from being jovial, to serious love, to anger, back to love and then to bewilderment and fear. Shakespeare has made this scene the foundation to the whole play. We see all the emotions shared throughput the whole play in this one scene. We also see the plot of the play, which is love and hate at the same time. Even today when audiences around the world watch this play they are bound to notice the two contrasting emotions felt throughout the play. They all feel the love and the hate that is present in the play. They are the essential and ideal ingredients for a tragic and romantic play.