Media in Australia for Television and Internet - MyAssignmenthelp

Question: Discuss about theMedia in Australia for Television and Internet. Answer: Introduction The media in Australia have always enjoyed freedom and protection from the government which has made mainstream media including the press, television and internet the main sources of influence. The media influences health care in various ways, both positive and negative. Research according to Almutairi and Dahinten, (2017) has shown that the media is most influential on the youth considering that youths have higher media consumption as compared to adults and aged people. The content displayed by the media also seems to be appealing to the youth which has made old people to be rendered as invisible since the media is not appealing to them. This paper critically analyses the influence of media on health care in Australias multicultural society. Role and Power of the Media According to Huang and Rundle-Thiele, (2014) in order to assess the role and power of the media, one needs to question the influential power of the media. The major channels that the media employ in influence include; the social media, online television streaming, watching movies, free to air television and reading newspapers. Free to air TV, newspapers, radio and social media have however been ranked the highest in terms of audience and consumption. Research has also proven that female as compared to male media consumption is relatively higher. People with university qualifications have also been seen to access the media more and relative people with a higher income ratio. From a general point of view, it has been felt that the media has a high influence on the behavior, attitudes and lifestyles of different people. Despite the higher consumption ratio, majority of those people that access the media more feel that it has negative impacts on behavior and attitudes. Personal knowledge and insight along with influence of caregivers is one of the primary factors that depend on the extent to which one is influenced by the media. The media has constantly targeted to influence the young generation due to several factors. According to a psychologist known as Erick Erickson, young people especially teenagers are usually experiencing a stage known as identity versus role confusion. He explains this by arguing that young people all the same have various identity crises that they seek to realize and express their own identity. These people if they fail to develop a genuine identity they end up developing a state of confusion. They then have a very fragile personality which the media seeks to influence through the various contents available in the media. This makes youths to form the majority victims of media influence (Hoeve, Jansen, and Roodbol, 2014). Several factors are usually believed to analyze the influence of media on the people. These factors include; the amount of crystallized intelligence, cultural values and beliefs, the level of education and the societys moral standards. Another major reason why the youth become the major victims of influence from the media is the fact that they lack crystallized intelligence. They may therefore be easily influenced since they have not developed a tradition that is based on experience. Evers, et al (2013) personal attributes and moral standards may also influence the power of the media whereby people with low self esteems and a low level of morality may tend to be easily influenced by the media due to the fact that these people do not have a moral grounds of evaluation of beliefs and practices but always rely on third parties to gather information and make decisions. The level of education is instrumental in that it determines how much a person is likely to be influenced by media information, their questioning power and their level of intelligence. Lonne and Parton, (2014) argues that the media is however significant in playing various roles such as enhancing learning, dissemination of information and news, forming social platforms of reaching the general public and providing a tool of communication. From the deviation of these roles, media has also been seen as promoting moral decadence, social loafing, terrorism through hacking and sabotage and also addictive tendencies that make people lazy and deviate from responsibilities and work. This has made the media to be seen as a father of both good and bad morals. Influence of the Media in Relation to Culturally Safe Care Australia is a home to people of many cultural backgrounds most of which use English language as the first, second, third and even fourth language. Cultural diversity have brought up several differences among the Australian population and most importantly in their reaction to various mainstream media. The media has been essential in addressing various contemporary issues in the health sector especially through the acceptance of cultural diversity and commonality of the English language among the Australian people. There are however culturally bound beliefs and practices that have undermined the media in terms of acute service delivery and response to health. The media in Australia has had several effects on health some of which are positive and others negative as Darian-Smith, (2014) argues. Among the main effects the media has had on the Australian people include the influence on dietary habits. The consumption of processed foods have increased one reason being influence from the media which has rendered traditional food as befitting and adverts that have consciously promoted consumption of manufactured food. This has had several impacts on the diet and lifestyle of the Australian people. Mander and Miller, (2016) holds that one of the major effects being consumption of junk foods and genetically modified foods which has had adverse impacts on the health such as elevated cholesterol levels and uncontrolled sugar intake. The media has also influenced healthy eating by increasing the risk of psychological disorders such as anorexia nervosa and binge eating. Unlike in the aboriginal culture, modern culture through media influence has overemphasized on various body size acceptable requirements. As people try to achieve these body size and weight configurations, they have ended up acquiring anorexia nervosa for instance in females where culture demands that they have a trimmed body shape. The media has also had positive effects on dietary habits as it also seeks to highlight the importance of healthy eating by ensuring that one takes a balanced diet and regular and consistent medication and health checkups. The media have also had several other positive influences. One major influence is the revolution and emphasis of professional health care. This has mainly helped improve the health of the aboriginal people of Australia. Curran, Fenton and Freedman, (2016) explains how among the traditionalist cultures, there was a stigma that held up people from accessing medical treatment. This has had effects up to date where the life expectancy of non indigenous people is relatively higher than that of the indigenous people. The media has greatly influenced people to take up medical care. Frequent health adverts and programs sponsored by the government and nongovernmental organizations have helped people to improve and revolutionalize health for example by emphasis on good dental care, hygiene and general information on disease prevention and control. The media has also been used by the government and other health organizations to pass information on the contemporary and emerging health issues and practices such as disease outbreaks and epidemics, clinical expert and information which has also influenced cultural beliefs and the general perspective of medical care which different cultures have always perceived as pervert. Traditionalists have also been seen to accept and follow emerging health practices which have helped improve health. Another major influence the media has had is increasing the cases of self diagnosis. Self diagnosis in terms whereby some people dont go to the hospital when they are seek but they just access the internet, search the disease symptoms and then search for medication which they adhere to. This has been favored by the media through the interned and through peer influence and social loafing where people discuss and prescribe medicine for others based on their past experiences. Self diagnosis has increased the risk of people treating the wrong illnesses developing resistance to drugs and leading in decline of health and immunity. Davis and Brookes, (2016) explains that the media has promoted communication between patients and health professionals. Unlike in the traditional set up where patients could only communicate with caregivers only if they went back to the health institution, social media has enhanced better communication between patients and care givers. This communication has influenced health care positively by making it easy to have follow ups and checkups where people can have access to treatment and clinical follow-ups through the internet by communicating directly to their caregivers. The media has also promoted learning research. This has been made possible to the availability of case studies which has provided better examples to people in the medicine oriented fields and it has also probed them into engaging in research of the various topics which have led to advancement in knowledge. Through the media, interested individuals have also published posts and blogs which have been successful in promoting health knowledge among the masses. Lastly, the media has also had debates and press conferences on various mainstream health issues and practices. This has helped to educate people at personal and the community level on various health practices interventions and methods. In addition, the media has also consistently pointed out and analyzed how different people perform different activities, this have led to healthy cultural exchange and borrowing. This has influenced health by changing belief systems and perspectives and also facilitating positive change. Media Items with Potential Influence to Cultural Safety on Health Various media items have had profound effects on the health factors in Australia (Romanach, Carr-Cornish and Muriuki, 2015).. This has been caused by excessive usage of the media since these media items have been seen to affect mostly those target groups that have had higher media consumption ratios. This paper explores media items such as alcohol and drug adverts in the media which affects people negatively and childcare programs which have had a profound improvement in raising children among Australian families. Stoneham, Goodman and Daube, (2014) argues that drug adverts such as alcohol and cigarettes especially in televisions are mostly conducted by youths and young adults with exceptional body characteristics such as being extremely beautiful for ladies and very masculine men. This distorts the perception of majority of the people towards drug use and it makes them to end up abusing drugs especially since drugs such as alcohol and cigars have the addictive ability. Alcohol and cigarettes cause various health disorders such as cancer of the mouth, throat and lungs, liver cirrhosis and stomach ulcers. These infections may provide a way to other secondary infections such as through continued drug exposure which may lead to death of an individual. Childcare programs in television shows have provided a basis where sound education on child care, growth and healthy evaluation and monitoring information is disseminated. The raising children network in Australia provides very comprehensive knowledge in the methods, benefits and ways of raising healthy children. This has helped many people get insight on child upbringing, growth and parenting styles. According to McKenzie, L. (2016) childrens rights, responsibilities and entitlements have also been extensively addressed in the media and this has helped in promoting welfare of the children. The collaborative efforts between the government, regional and local institutions have also provided a lot of information in innovative ways and programs for children. Using these programs and the raising children networks website parents have been made to understand their children better. It has also helped people who do research in children to acquire relevant information about children which has formed the basis of research and information dissemination. Conclusion In conclusion, it is of great essence to point out that the media has influenced people of different cultures in Australia both negatively and positively. It is the role of the government and other regulatory bodies to regulate the content available for people both in the media and internet in order to bring up a healthy people free from negative influence by the media. People should also take personal responsibility of learning and educating children on safe and healthy practices and uses of the media.l References Almutairi, A. F., Dahinten, V. S. (2017). Factor structure of Almutairis critical cultural competence scale.Administrative Sciences,7(2), 13. Britt, H., Miller, G. C., Henderson, J., Bayram, C., Valenti, L., Harrison, C., ... O'Halloran, J. (2013).General Practice Activity in Australia 2012-13: BEACH: Bettering the Evaluation and Care of Health(No. 33). Sydney University Press. Corrigan, P. W., Druss, B. G., Perlick, D. A. (2014). 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